Discover SG Brands Made With Passion

Singapore is a country made possible by passion. Passion is the very cornerstone of the Singapore story and the same can be said about the journeys of our many local lifestyle brands from various sectors.



Made With Passion serves to celebrate as well as motivate local brands to follow, grow, and live their passions. It's not about where these products are made from, but on what it is made with – unwavering passion that is displayed through our brand owners who are resourceful, ambitious, determined, optimistic and down to earth.


Discover our local lifestyle brands and be inspired by their stories:
FACEBOOK: http://www.facebook.com/madewithpassionsg
INSTAGRAM: https://www.instagram.com/madewithpassionsg
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Made with Passion is a national marketing initiative to promote consumer awareness and appreciation for our local lifestyle brands by showcasing the many facets of passion that go into creating the products we enjoy today. It hopes to encourage other brand owners and Singaporeans to pursue their own dreams to turn their passions into a reality for a better Singapore.


Beauty & Wellness:
Whether it’s modernised home-remedies or novel wellness therapies, to our beauty and wellness brands, each concoction has to be engineered with care and precision.


Fashion & Accessories:
From unique handcrafted pieces to bold experimental styles, Singapore’s fashion scene is more dynamic than ever. Shaped with personality and matched with ambition, these trendsetters are ready to make waves globally.


Homeware & Decor:
With an eye for detail and a heart for craft, the designers of the homeware and decor industry will gladly share their pieces of heaven through different takes on the Singaporean aesthetic.


Packaged F&B:
Whether it’s the legacy brands that have helped shape the nation’s taste buds, or modern fusion brands influenced by global flavours – Singapore’s food brands will surely serve up a treat for the senses.